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Guy Olian (left), CEO of Smart Ease, with Tim Reed

Smart Ease’s new investor: business leader Tim Reed

  • Post category:News

In exciting news for the industry, we’re pleased to announce that AusPac business leader Tim Reed has joined Smart Ease as an investor and will Chair our company’s advisory board.

Tim, current President of the Business Council of Australia (BCA) and Managing Director of private equity firm Potentia, said he was drawn to Smart Ease by the problems it solves. “I like a technology business that helps companies achieve better outcomes, and the economics for the Smart Ease solution are compelling,” he said.

“With the cost of energy soaring, this allows organisations to access cheaper and cleaner energy and avoid the up-front capital outlays. Smart Ease will help businesses lower their energy costs and their carbon footprint at the same time.”

For our Channel Partners, Tim’s investment in the business means three things:

1. Bolstering the business case for decarbonisation

Recognition of the importance of decarbonisation by the President of the BCA highlights how critical this issue is for business.

“Smart Ease is well placed to help organisations accelerate their decarbonisation programs,” Tim said. “Even just accounting for battery and solar, the required investment will be in the billions. Smart Ease is poised to ride a wave of growth as organisations contend with rising energy costs and start to plan their transition towards net-zero emissions.”

Business owners who haven’t yet been swayed by the case for decarbonisation may now be more inclined to take notice – and take action.

2. Focussed advisory from an expert in tech solutions for Business

Tim’s background as CEO of tech company MYOB from 2003 to 2019 means that he has a deep understanding of the issues faced by businesses across Australia and New Zealand – as well as expertise in the tech solutions that can be used to address them.

With Tim’s support and mentoring, we’ll continue to work together to make it easier for organisations to adopt energy-efficiency and smart technologies.

3. More help, support and resources for Channel Partners

This investment in our business is specifically for the purposes of growing and scaling Smart Ease’s capability.

For Channel Partners, this means an investment in giving you even more of the help and support that you need to grow your business.


Read more about Tim’s investment here.